Ariel Kahana
Israel Hayom, May 12, 2022
There are battles where the most you can hope for is to mitigate the damage. This was the goal of Israel’s public relations campaign on Wednesday morning.
Immediately after the reports of Al-Jazeera reporter Shireen Abu Akleh’s death, the IDF Spokesperson’s Office, the Foreign Ministry, the Government Press Office, the Israel Police, and the Public Diplomacy Directorate in the Prime Minister’s Office, which coordinates between the various bodies, shifted to an emergency footing. It was obvious that the incident was not good for Israel, and that a quick and clear response was imperative.
Unlike the Palestinians, however, who took the liberty of unequivocally determining that Israel was responsible without providing any factual evidence – Israel is an orderly country. To get caught in a lie down the road would be worse than claiming things right now that sound beneficial. Due to all the complexities involved, this was the chosen PR approach.
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