Steven Lee Myers, Natan Odenheimer and Erika Solomon
NY Times, July 15, 2025
“The Hebrew is more persuasive, and the content is more professionally tailored to target audiences. The volume of material — texts, images, videos — is unprecedented.”
In the hours before Israeli forces bombed Evin prison in Iran’s capital on June 23, posts appeared on social media in Persian, foreshadowing the attack and urging Iranians to come free the prisoners.
Moments after the bombs struck, a video appeared on X and Telegram, purporting to show a blast at an entrance to the prison, which is notorious for holding political prisoners. One post on X included a hashtag, in Persian: “#freeevin.”
The attack on the prison was real, but the posts and video were not what they seemed. They were part of an Israeli ruse, according to researchers who tracked the effort.
It was not the only trickery during the conflict. Over 12 days of attacks, Israel and Iran turned social media into a digital battlefield, using deception and falsehoods to try to sway the outcome even as they traded kinetic missile strikes that killed hundreds and roiled an already turbulent Middle East. The posts, researchers said, represented a greater intensity of information warfare, by beginning before the strikes, employing artificial intelligence and spreading widely so quickly.
In the hours before Israeli forces bombed Evin prison in Iran’s capital on June 23, posts appeared on social media in Persian, foreshadowing the attack and urging Iranians to come free the prisoners.
Information warfare, often called psychological operations, or psyops, is as old as war itself. But experts say the effort between Israel and Iran was more intense and more targeted than anything that had come before, and seen by millions of people scrolling on their phones for updates even as bombs fell. ….SOURCE